Did you know that there are eight billion people already living on the planet Earth? The number of monthly active users of social media networks increased by almost a tenth year-on-year to more than 4.5 billion in the last quarter of 2021. This represents a share of 58 percent of the total world population. It is for sure that the coronavirus pandemic has helped such a major expansion of social media.

The world of social media is ruled by Meta Platforms, which was still called Facebook until November last year. Its family of social networks is used by almost three billion users on a daily basis. The vast majority are on Facebook (about 1.93 billion), followed by WhatsApp, Instagram and Facebook Messenger.

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