
Snapchat: The Rise & Fall of the Social Media Phenomenon
There once was a social media platform named Picaboo, founded by three Stanford University students in a dorm room back in 2011. Evan Spiegel, Reggie Brown and Bobby Murphy created a realm where users could publish photos & videos that vanished after a few seconds. This social media phenomenon is now known as Snapchat, a $23.43 billion-worth company which revolutionized social media and the way we use it.